01. eBay Social Series

Watches are all about self expression, and since there’s no one way to rep that on your wrist, there’s no better place to look than the place with such a vast collection of timepieces. From anthem films to influencer activations, seller stories to social posts, you can find it all at eBay Watches.

What do you get when you sit a 100 year-old style icon down with a 24 year-old rapper? Who makes the rules around what’s masculine or feminine? In “Old School Meets New School,” @ebaywatches pairs two icons to dish over their love for watches. Iris Apfel and Lil’ Yachty make magic and discuss their lives of style in Episode 1, and in Episode 2, Law Roach and Teyana Taylor break down gender norms and stereotypes in the luxury watch world, while also raising awareness and money for GLAAD.

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The series is the next move for eBay as it expands its social community. Since January, eBay and The Many have launched the brand’s first-ever product-focused social channels dedicated to specific verticals—@ebaywatches and @ebaysneakers—and have crafted a content portfolio that celebrates some of eBay’s top-performing categories and further establishes eBay as a category leader. At eBay’s new channels, enthusiasts can dive deeper into the unique language and culture associated with collecting and cultivating one’s most beloved possessions, and the one-of-a-kind buying experience eBay has to offer.

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Check out the news at Campaign, LBBOnline, MediaPost, and Muse by Clio. We’re also proud to share that “Old School Meets New School” won Campaign’s Ad of the Week!

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