06. Budget Blinds Brand

Budget Blinds was already the leader in the category, yet they saw potential for further growth and increased success against a competitive landscape awash in a sea of creative and media sameness. Custom research drove a brand positioning to bring the brand story to life and identified an audience that would drive to the Budget Blinds business.

More Than A Box

This campaign challenged the notion that Budget Blinds is more of the expected same-old-same-o

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