04. American Horror Story

With the franchise approaching its penultimate season, FX's groundbreaking anthology series American Horror Story needed a disruptive social idea that would leverage the latest season's post-apocalyptic theme to generate a frenzy of hype amongst new fans, casual viewers, and die-hards alike.

But in a crowded TV landscape with new shows and announcements dropping every week, how could a show blast through the clutter?

By doing something so bold, so unthinkable, people couldn't help but notice:

Bringing a nuclear apocalypse down upon their own social channels.

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Ultimately, the AHS Social Media Apocalypse earned over 5 million video views and more than 1.6 million likes and comments, growing the American Horror Story social media audience by over 200,000 followers in under a month, driving millions of viewers to tune in on premiere day, and proving that American Horror Story is just as thumb-stopping, and heart-stopping, as ever.

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Link to case study: https://www.youtube.com/watch?v=YDOL0N4rgas&feature=emb_title

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